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A data room is an encrypted virtual space that permits companies to store confidential information on high-risk transactions. These include mergers, acquisitions and initial publicly-traded offerings (IPOs), and fundraising rounds. The data rooms permit authorized individuals — which includes investors and due diligence teams to look over and analyze sensitive information without sharing the original data files.

To help parties to view and understand your data, design an organized folder structure and clearly label documents in the data room. This will allow prospective investors and buyers to locate the information they require to make informed decisions. It helps you keep your information well-organized, and prevents errors.

Some startups separate their investor data room into different sets of documentation according to the stage they’re at on their journey. For example that if you’re only raising an initial round it may be necessary to withhold certain information until you’ve confirmed that the investor is interested in pursuing further.

It’s tempting to share all the information you can. But, the information you share must be part of your overall narrative. The story will differ based on the stage your company is however, it should include the most important factors driving your current success. A seed-stage startup might focus on trends in the market and regulatory changes and your team. In contrast, a growth stage company may focus on customer references, revenue growth and product growth.